People are often asking us if it is worth while paying extra for a premium make tyre.
The truth is that the vast majority of budget brands are owned and made by the major manufacturers.
While I worked for Michelin Tyre PLC I found out that they made a huge range of budget brand tyres using essentially the same technology as they used for their premium brands.
All tyres sold in the UK are required to meet a certain standard regardless.
Therefore, although the premium makes last nominally longer than the budget makes, I don’t believe that the average driver would notice the difference. If you have a very high performance car, then it probably would be worth investing in a premium brand but if not, then it is really just personal preference.
Tweet @advancetyres if you have any questions for me.